1. Utilizing the Web As a Platform
a. Using the Internet to provide services to customers.
2. Harnessing Collective Intelligence
a. Allows for customers to tell the company how they are doing and what problems they are having.
3. Leveraging Data
a. Companies use data collected online to make decisions about products in the future.
4. Implementing Innovative Web Capabilities
a. Using technology to create a competitive edge
We will use the first pillar by making a website that allows customers to buy our newspaper online. For the second pillar we will install a topic blog on our website to check to see what our readers really want. The third pillar will be used by our company by way of rating the articles in the papers and allowing them to post reviews. We will allow our customers to download widgets for their computer and also for our employees they will have a calendar widget for their schedules. We feel by doing these things we will gain an advantage over our competition.
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